Terms of Service

These Terms of Service (“Terms”) govern your access to and use of primelistings.uk and the related dashboard and AI tools (the “Service”), provided by Prime Listings (“we”, “us”). By creating an account or using the Service, you agree to these Terms.

1. Eligibility

You must be at least 18 years old to use the Service. By signing up you confirm that you are using the Service in connection with a business or trade, not as a consumer purely for personal use.

2. Your account

You are responsible for keeping your password confidential and for all activity that happens under your account. Notify us immediately at mike@primelistings.uk if you suspect unauthorised access.

3. The plans

• Free plan — £0/month. Limited to 5 AI generations per calendar month across all tools combined. The counter resets at the start of each month.
• Pro plan — £29/month, billed in advance via Stripe. Includes unlimited AI generations subject to a fair-use policy: we reserve the right to apply reasonable per-day rate limits to prevent automated abuse.

Pro subscriptions auto-renew monthly until you cancel. Cancellation takes effect at the end of the current billing period; you retain Pro access until that date.

4. Refunds

Under UK distance-selling regulations, you may request a full refund within 14 days of your first Pro purchase if you have not yet used the Service. After that 14-day window, or if you have used the Service, fees are non-refundable. We reserve the right to issue partial or full refunds at our discretion in cases of service outages or other genuine product faults.

5. Acceptable use

You agree not to use the Service to:

• Generate content that is unlawful, defamatory, harassing, deceptive, or that infringes anyone's rights
• Generate spam, fake reviews, or content designed to mislead consumers
• Attempt to reverse-engineer, scrape, resell, or sublicense the Service or its underlying AI providers
• Circumvent usage limits, rate limits, or any other technical restrictions
• Disrupt the Service or interfere with other users
• Use the Service for any purpose prohibited by UK law or by our AI subprocessors

We may suspend or terminate accounts that violate this section without refund.

6. AI-generated content

The Service produces text using third-party large language models (currently Anthropic Claude). You acknowledge that:

• AI outputs may contain inaccuracies, omissions, or unexpected phrasing
• You are responsible for reviewing any output before publishing it
• You are responsible for ensuring the output complies with the policies of the platform you publish it to (Google Business Profile, etc.)
• We do not guarantee that any specific output will rank, convert, or achieve any particular business outcome

7. Intellectual property

We retain all rights in the Service, the underlying software, and our brand. Subject to the licences from our AI subprocessors, you retain rights in the text outputs generated for your account and may use them freely in your business.

8. Limitation of liability

To the maximum extent permitted by law, our total aggregate liability to you in connection with the Service is limited to the fees you have paid us in the 12 months preceding the event giving rise to the claim. We are not liable for any indirect, incidental, or consequential damages, lost profits, or lost business opportunities. Nothing in these Terms excludes liability that cannot lawfully be excluded under UK law (such as liability for death or personal injury caused by negligence).

9. Termination

You may close your account at any time from the dashboard or by emailing us. We may terminate or suspend your access if you breach these Terms, fail to pay subscription fees, or use the Service in a way that exposes us to legal risk.

10. Changes to the Service or Terms

We may modify the Service from time to time. We may also update these Terms by posting a revised version and updating the “Last updated” date. Material changes that affect your rights will be notified by email at least 14 days in advance.

11. Governing law

These Terms are governed by the laws of England and Wales. Any dispute arising under these Terms is subject to the exclusive jurisdiction of the courts of England and Wales.

12. Contact

For any question about these Terms, email mike@primelistings.uk.